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The new location will host events throughout the year aimed at connecting new audiences – and particularly children – to the outdoors.

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In addition to providing a fun outdoor experience indoors, Bass Pro Shops locations feature large aquariums and water features stocked with native fish species, thousands of local antiques and artifacts, hundreds of trophy fish and wildlife dioramas, and murals depicting local outdoor scenes.Ĭonservation, another Morris trademark and signature company value, will play an important role in the store’s mission. Unique exterior and interior motifs have branded Bass Pro Shops as visually appealing, high-quality outdoor retail destinations that customers love. The signature creativity and attention to detail are hallmarks of every project crafted by Bass Pro Shops founder Johnny Morris, who is often referred to as “The Walt Disney of the Outdoors” for his passion for creating awe-inspiring experiences that connect people with nature. In addition to providing customers with the outdoor products they love, the store will offer an immersive experience hand-crafted by a team of talented artists and craftsmen. Bass Pro Shops’ unique ability to provide the most comprehensive selection of premium outdoor gear anywhere in the world is not only a brand trademark, but also an offering well suited to the active Southern California lifestyle. Men’s, ladies’ and children’s apparel sections will offer a wide assortment of brands, including RedHead, TrueTimber, ASCEND, Worldwide Sportsman, Bob Timberlake and Natural Reflections, along with popular national brands such as Columbia, North Face, Under Armour and more for greater selection, quality and value. A gift and nature center will feature a wide variety of outdoor-related items, from lamps and dishes to bird feeders and furniture. More than just a fishing and hunting store, the retail destination will offer equipment and clothing for all outdoor adventures, including hiking, backpacking, wildlife viewing, camping and other related outdoor gear. In addition, the new location will display a wide assortment of new TRACKER OFF ROAD ATVs and side-by-side vehicles, America’s fastest growing brand of off-road vehicles. In effect, this gives customers the opportunity to buy boats factory direct at great savings. The store will showcase industry-leading boat brands, including TRACKER, NITRO, SUN TRACKER, REGENCY, TAHOE and MAKO boats, built by Bass Pro’s White River Marine Group, manufacturer of America’s best-selling boats.

The new Bass Pro Shops superstore will provide customers a regionally tailored inventory and everything they need to enjoy the great outdoors. The new Bass Pro Shops Outdoor World destination superstore will offer the region’s most comprehensive selection of premier outdoor gear at low prices and with industry leading, friendly, expert service. This highly accessible, centrally located superstore is anticipated to attract customers from throughout the region. More than 16.8 million people-nearly 5.6 million households-reside within a 60-mile radius of the store. Located in the heart of Irvine near the junction of the I-5 and the I-405, more than 425,000 vehicles pass this location daily. There is no stronger company to work with in the region focused on the outdoor, coastal lifestyle and conservation,” said Johnny Morris, founder of Bass Pro Shops and noted conservationist.Īlton Marketplace sits squarely within one of the most desirable retail locations in North America.

“We are tremendously excited to have the opportunity to partner with the Irvine Company to bring our next generation Outdoor World store to Irvine. One of the Premier Retail Sites in the World ! The new 140,000-square-foot store joins the Bass Pro Shops location in Rancho Cucamonga in serving Southern California’s sportsmen and women, who enjoy the world-class outdoor opportunities that have been attracting people to the area for generations.

IRVINE, Calif., ApBass Pro Shops, America’s most popular outdoor retailer, today announced plans for a new destination retail superstore in Irvine, California. The Irvine Company’s Alton Marketplace, one of America’s premier retail destinations, will become home to one of America’s Greatest Outdoor Stores!

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